So many people in the events industry are now talking about virtual reality, but what is it and what does it do? Our experienced team of experts have helped to put together this handy little guide to help you with all the basics that you need to know about VR.
Virtual reality is a way of storytelling that gives users unprecedented immersion in a make-believe space, simply by wearing a head-mounted display (HMD) and a pair of headphones. The headset tracks the users movements and allows them to physically look around a 360-degree, lifelike virtual environment. VR experiences are sensory and can include sight, touch, hearing and smell.
The most recent virtual realities are displayed using either a computer screen or by using smart phone technology combined with either a cardboard headset or a more complex, electronic based headset. The immersive environment created by these technologies can be similar to the real world in order to create a lifelike experience for the user.
VR can also be used for things that are significantly different to real-life scenarios, and it's commonly used for gaming. There are more and more low-end headsets that are being developed with gaming in mind, making it possible for gamers to feel as though they are fully immersed in a video game simply by wearing a headset and headphones.
There are so many different virtual reality headsets available on the market, so we've compiled a list of the top manufacturers in the industry:
The use of augmented reality is something we are starting to see a lot of at exhibitions and events - specifically technology that allows you to print products to come alive when viewed through a phone or more recently, on ‘smart glass’ technology such as Google Glass and Sony Smart Glasses that overlay graphics onto your view.
As you can imagine, the ability to overlay graphics is a huge advantage for event organisers, giving visitors an immersive way of exploring products and services in a crowded exhibition hall, increasing average dwell time.
We believe that some of the best ways to incorporate augmented reality into your event include registering attendees with face recognition and connecting social profiles with their virtual badge, integrating floorplans into applications to make it easy to navigate a crowded exhibition and being able to point a phone at a stand to view all relevant information, reviews and discounts on products and services.