The past few years have seen a variety of changes in terms of the technology being used at events, especially as trends become more focused towards interactivity and creating visceral experiences that leave people talking for months after an event is over. Our experience has shown us that to increase stand interactivity (and dwell time), event industry professionals are more recently turning to virtual reality to help capture visitor attention.
The ability to be able to recreate another world using VR and specially developed content is something that we have had lots of experience in here at ITR. As a result, we thought we'd give an insight into the who, what, why and where of virtual reality at events.
Anyone looking to create a buzz at an event should consider using virtual reality at their event or exhibition stand, as this interactive and immersive solution is the perfect way to get people talking about your company long after the event is over.
We work with people from all industries including stand builders, creative agencies and on several occasions, the end-user themselves.
VR headsets allow your head movements to be tracked in a three-dimensional world, creating a fully-immersive and captivating experience for the user, so it's no wonder they're being used to encourage engagement at exhibitions and events more frequently. We've put together a list of reasons as to why we think you should use VR at an event, including:
We believe that there are an endless number of ways in which you can use virtual reality on a stand at an event, making each experience different from the next and giving everyone the opportunity to stand out from their competitors.
One way in which you can engage visitors using VR is by creating advertising content that involves the technology on a large scale, requiring users to get physically involved. We've seen this happen successfully on numerous different occasions, including football matches, driving experiences and fashion shows that have used VR content, promoting anything from soft drinks to driving tuition.
For media-related projects such as a film or TV premiere, virtual reality hardware is great for making visitors feel as though they are actually part of the experience, literally putting them into the show through engaging and interactive content.
We have seen or predict that virtual reality will be used widely across the following venues over the next few years: