Virtual reality headsets are a strong asset that can show off plenty of content. The question is, do you want to show off a video, perhaps a quick tour of your product's assets, or do you want people to have a more hands-on experience?
There are several factors to consider when crafting a virtual reality experience, and this is a key factor in if you want to go for 360 video, or for a truly virtual, computer-generated experience. Depending on the complexity of what you have in mind, either option can either excel or perhaps over-achieve, so it is important to bear the pros and cons in mind when going forward.
360 video is an option that is not only easily accessible by the general public, but also slowly becoming more and more familiar. With video hosts like Youtube and Vimeo letting anyone upload full 360 video, it has become a more readily adopted form of video making that transitions easily into VR, via headsets built for it like Google Cardboard, and other platforms too.
It is still not an everyday kind of video making, giving it strong appeal and, when used right, a memorable impact. Thanks to the familiar technology, and the growing amount of kit on the market to help produce this kind of video, it is also a cheaper and quick way to create a stunning scenario for attendees to witness. However, it lacks a lot of interactivity sans freely looking about, restricting it to more cinematic experiences.
On the other hand, fully computer generated surroundings gives utmost flexibility when creating your content to promote your brand. With the ability to either create a fully interactive version of your product, or to take your audience on a journey where they can directly participate in the events unfolding, or even to create a game that can play on the competitive side of those at your event, the options are limitless. The only restriction here is what your mind can come up with.
The downsides of this is the time and expense that it takes to create these experiences. Whilst it is a growing field, it is still a new one, and anything too elaborate may take longer than you have time to produce for. Additionally, there is the risk of being too ambitious, and letting your wish for a unique interactive experience become overbearing for the audience, potentially confusing them.
As you can see, 360 video and full CGI experiences both have plenty of strengths and weaknesses, which need to be considered when relying on virtual reality content to make a big impact. Regardless of which option you choose to go with, there are several other factors to keep in mind. To help avoiding pitfalls, we've come up with a list of ten tips, useful for either 360 video or full CGI content.