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Personalisation and Interactivity

Virtual Reality solutions don't just give a business an edge above their competitors by utilising an emerging technology, it also gives them the chance to fully take advantage of said technology by making a deeply personal and interactive experience.

Giving the power to the user to move from place to place inside a virtual environment is a kind of interactivity, but innovations in technology have led the user to be able to feel things in Virtual Reality as if they were real.

VR opens up a whole new dimension when it comes to personalisation. The potential to create highly personalised, intricate experiences is mind blowing both for the creator and audience. If you know your target audience for your product or brand - you can personalise your equipment and content to create maximum impact.

A Virtual Reality game puts you in a scary situation

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When the user can modify the environment, or the environment is personal to your audience and business, then the simulation becomes even more interactive and successful.

How To Personalise Your Virtual Reality Experience

VR opens up a host of new opportunity, specifically in regard to user experience. The most important of these opportunities is for personalisation.

VR is the ultimate personalised user experience. The technology allows users to create their own story; a key part in engaging your audience.

Certain content within Virtual Reality allow users to interact with their environment and make choices that affects how the narrative progresses. This type of personalisation gives the audience a sense of control over the content, and makes it more personal to themselves rather than passively watching a presentation.

Studying the target audience for your product and brand can make personalisation a breeze - you can research what makes your audience tick, and integrate it into your Virtual Reality content.

Another great way to blend personalisation and interactivity is social media. Social media accounts are personal to the user, and encourage them to interact with cyberspace and share their experience. You can blend social media with your Virtual Reality experience and encourage users to share pictures of themselves in the gear, and their opinions to spread your brands message.

The possibilities are literally endless! And personalisation comes hand in hand with interactivity to create the perfect experience.

How To Make Your Virtual Reality Experience More Interactive

The element of interaction is of utmost importance to make the user really feel free to get involved with the virtual environment.

Previously technology was not so advanced hence the user’s experiences were not so satisfactory - now, Virtual Reality allows users to not only witness action, but to be a part of the action themselves.

When combined with other elements users can feel the wind from the film they are watching flowing through their hair, or feel players touch them within a game.

This sense of immersion is un-matched by any other technology, and there are many ways that is can be achieved:

Data Gloves

A wired glove, also called a data glove or cyber glove, is an interactive device, resembling a glove worn on the hand, which facilitates tactile sensing and fine-motion control in robotics and virtual reality.

Data gloves are one of several types of devices used in haptics applications.

Tactile sensing involves simulation of the sense of human touch and includes the ability to perceive pressure, linear force, torque, temperature, and surface texture.

Fine-motion control involves the use of sensors to detect the movements of the user's hand and fingers, and the translation of these motions into signals that can be used by a virtual hand or a robotic hand.

When using Virtual Reality equipment, a data glove can allow you to interact normally with virtual objects without the use of a hand-held controller. They can also be combined with physical objects in the real world for the ultimate sensation of immersiveness.

Haptic feedback is essential to immersion, which enables user engagement in virtual environments, particularly for applications like VR gaming.

Haptic Suits

Don't just get your hands involved with Virtual Reality - get your whole body involved with a Haptic Suit.

A full body haptic suit - also known as haptic vest, gaming suit, VR suit, or tactile suit - is a wearable gadget that provides haptic feedback to the body.

The haptic feedback zones react to compatible games’ actions - basically making you move and interact within the virtual world as if it were real.

Haptic feedback, or haptics, is the sense of touch artificially recreated by applying forces or vibrations.


Many Virtual Reality headsets come hand-in-hand with controllers to immerse you into content.

Specifically made for VR, custom controllers are replacing the conventional way of how we interact and explore the virtual worlds that we have access to – allowing us to actively involve ourselves in the action rather than passively letting the information flow over us.

VR’s ability to support a range of controllers is something that many hardware makers are looking into, especially that VR is on a roll right now with a variety of headsets and experiences.

Aside from hand-held controllers, many companies are now working on gesture controllers that take your Virtual Reality experience to the next, hands-free level.

Motion Sensor Seating

Do you want to free up your hands from controllers when engrossed in Virtual Reality? Motion Sensor Seats are the perfect way to enjoy the action without even getting up.

Some chairs are developed to heighten the experience of being within a virtual world simply by combining different existing elements - such as hand and feet controllers - while other options out there go as far as to simulate different movement and objects.

Many high-tech seats come with headsets built into their frames as well as feet controllers and/or hand controllers, and others are simply compatible with existing extras already on the market.

Motion Sensor Seating uses gyroscopic movement to allow for freedom in 360 degrees, without the user having to physically exert themselves.