You've seen the terms Augmented Reality and Virtual Reality thrown around - but what is Mixed Reality, and why is it perfect for your event?
Mixed reality (MR) is the next evolution in human, computer, and environment interaction - and unlocks possibilities that before now were restricted solely to our imaginations.
Mixed reality, sometimes referred to as hybrid reality, is the combination of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.
Mixed reality takes place not only in the physical world or the virtual world, but both!
Mixed reality can be achieved in a number of ways, such as:
Starting with the physical world you can place a digital object or character, such as a hologram, as if it was really there.
Virtual objects are anchored into a user’s real world space and augment their real world environment. This makes virtual interactions appear to be real.
These interactions mimic our natural behavior of interaction, such as objects getting bigger as you get closer and the changing of perspectives as you move around an object.
It is a mix of reality, virtual reality and augmented reality with the use immersive technology - made possible by advancements in computer vision, graphical processing power, display technology, and input systems across virtual and augmented reality.
The term mixed reality was originally introduced in a 1994 paper by Paul Milgram and Fumio Kishino, A Taxonomy of Mixed Reality Visual Displays - but the first immersive mixed reality system with immersive and fully-encompassing sight, sound, and touch was the Virtual Fixtures platform developed at the U.S. Air Force's Armstrong Laboratories in 1992.
Mixed Reality takes the best part of reality, Virtual Reality and Augmented Reality to create a truly unmissable experience - one that you can utilise for your next event.
When both real and virtual worlds are merged together, new environments and visualizations become possible where physical and digital objects can coexist and interact in real time.
Mixed Reality allows you to experience with a variety of different products and layers within a presentation or event booth, rather than Virtual Reality that keeps your audience under a head set.
Mixed reality isn’t just for gamers and movie fans. The potential for events is equally extensive and just as exciting. We had a quick brainstorm and came up with a few ideas below:
Mixed reality could be used to invite people that cannot be physically present to certain events, presentations and meetings. In their physical world they can be presented with documents and works related to the event, and in the virtual world they can take part in the event. Holograms can also be used to transport people virtually to a location.
Don't just limit yourself to meetings - Mixed Reality could take you anywhere in the world. If you are a travel company, you could use real objects, holograms or Virtual Reality to take your audience to one of the many destinations you are offering.
You could use mixed reality at an event to really sell a product. You could have your products present in the physical world, and have Augmented or Virtual Reality relay certain information when utilised. If a product is too big to be present at an event, Augmented or Virtual reality could be used to show the project when certain objects in the real world are interacted with.
If you're trying at a gaming event - Mixed Reality can be totally immersive. As we know games can be played in Virtual and Augmented Reality, but devices in the real world can be used to make this a 4D experience. For a football game you could make audiences don football boots and use the Virtual Reality headsets when walking on a fake grass pitch.