If you're looking to create a fully immersive experience that will have visitors flocking to your stand and recounting their experiences for months to come, you should definitely consider hiring a Virtual Reality solution.
There's something about having an immersive, interactive experience that really gets people talking. Hiring Virtual Reality for your event will leave a lasting impression on your audience, and keep them talking for weeks to come.
According to a post by Corbin Ball, VR and AR are one of the 9 Amazing Meeting Trends to Watch in 2016. Now in 2017, VR and AR are breaking out of meetings and becoming more and more popular at events.
The widespread popularity of applications like Pokemon Go and Ink Hunter has proven the public’s interest in AR, and opened the floodgates for VR to enter more aspects of our daily lives - specifically events.
Virtual reality creates opportunities for planners and brands to create engaging, innovative, multi-sensory content for their target audience.
By donning a virtual-reality headset, users can be transported to places and into experiences that are otherwise unreachable.
But how can you best utilise VR and AR at your event? Here, we have wrote a handy list of the top, innovative ways you can use this popular, emerging technology:
Demonstrate products at trade shows and conferences without them needing to be present. This is perfect for large, awkward products that are difficult to move or fit into an event space. VR and AR are perfect to reveal more information about products that are present at an event, in a more interesting way.
VR software and image recognition technology makes it easy to create simple games such as scavenger hunts at your events. Simply place virtual clues around your booth and allow attendees to interact with objects to find more clues and win prizes.
Execute fully immersive site surveys. If your product is an attraction, you can use Virtual Reality to take your audience on a tour of the entire place without them having to be there.
Host interactive, 360 degree virtual meetings. Modern lifestyles mean that it is not always easy to find a time where everyone you need to liase with is available, but with Virtual Reality, it doesn't have to be.
Attend shows as a robotic, VR attendee. While many believe there is nothing more powerful than in-person interactions and meetings, this is a great opportunity to bring the complete attendee experience to those who are unable to travel. You could also host an event entirely as a simulation in Virtual Reality, rather than allowing people to be present at an event that is happening physically, that they cannot attend.
Social Media as a Gateway to VR. Social media also gives control back to the user. For this reason, your event attendees could also provide a VR or gateway to your event via social media.
Tell a story with VR. VR lends itself perfectly to gaming, as well as cinema. Instead of passively playing or watching the action, VR allows your audience to be actively involved in what they see onscreen.