Expanding the audience is a key factor in why several marketers use VR at events. It can help draw in a crowd different from the normal demographic, or can help ease in otherwise skeptical users into a concept hard to demonstrate otherwise.
Accessibility is one of the best features of virtual reality. Near anyone can wear a headset, and though the technology may be expensive it can help users attend events they may not otherwise be able to access.
Be it attending an event hosted entirely virtually, or allowing users to access a physical machine at one event to help them explore freely, there are plenty of ways to make virtual reality more than just a highlight of any show.
People in recent times have grown very cyncical of standard forms of advertising. It's about time to take a new initiative, and branding vr experiences is a great way to quickly associate your brand with cutting edge technology without earning an eyeroll from the public for the feat.
With Google Cardboard making its way firmly into the events scene, and other options cropping up all the time, there is more than one way to get the branding out there.
Speaking of Google Cardboard, using it to help bring visitors into the experience is not only a cost-effective way to use the virtual reality medium at an event, but it also gives them a sense of familiarity alongside it.
Many people are intimidated by virtual reality due to many not having had a chance to experience it. Some may be concerned about motion sickness, or otherwise be cynical of the technology's reach, but by bringing in what they know you can not only make their experience memorable, but build a respected opinion of your brand.
Bringing the visitor's phone into the experience is one of the small ways to include them in your "world" - That being, to give them an interactive part of your company's personality.
Of course, there are several types of virtual reality experiences, and when considering your audience you should consider which would be best suited. Dioramas, on-rails experiences and several others are up for consideration.
In both education and training, virtual reality has found itself strongly recommended and easily adopted. They can help expand audiences by giving new ways to educate eager students on abstract concepts, or put into scale things that would otherwise be hard to portray.
In training, the effectiveness is obvious. Less setup is needed, more possibilities for hands on experiences without the health and safety risks, and less travel required for those undergoing training when set up in a central location.