Virtual reality experiences go beyond the content on the headset itself. The general atmosphere before and afterwards, as well as how the audience feels about the product to begin with, all form a part of the experience. To help ensure this, there are some ideas and concepts to consider before the booth is formed and the day approaches. Are you looking for a fully immersive, hands on experience, with vr as the key selling point, or is it another way to draw in initial interest to sell the attendees on other concepts?
Do you want a preview of your virtual reality content visible on conventional screens beforehand, or must it be a surprise for when the headset is donned? Engaging the audience beforehand with a preview of the content will help if there is a wait to be had before they can access it themselves, keeping them near your booth.
Do you want a fully interactive experience that requires hands-on motion from users, or a more passive experience? Due to their development being tied to gaming, several VR headsets come with head tracking and work well alongside controllers of various forms. This can be another logistics step to keep in mind when at an event, and it may be easier to keep the interaction based solely on the user's head movements with the tracking, but this comes down to what you want to show off with the technology.
Do you want a fully explorable space in your virtual reality experience, or would a 360 video be more fitting for your needs? If you are showing off a product, interactivity may be important to you, but if you are selling a story or experience perhaps the video would be an easier choice.
Do you want virtual reality to make a majority of the experience at your booth, or for it to be a highlight? Consider if your product needs virtual reality to sell its concept and adapt the length of your experience with that in mind. It may be that three minutes of content is all you need, or even less, depending on what your needs are. Consider as well if you are using VR for the novelty factor, or to drive home a selling point. You don't want people focusing too heavily on the virtual and forgetting the reality of why you are there in the first place.
Do you want your booth to be solely accommodating for the virtual reality users, or do you want other content for people to view around it? Most people designate a set space of their display towards virtual reality headsets due to the need for chairs and other equipment, giving attendees not so interested something else to browse through alongside it.