Virtual reality hardware can be hired for your latest event or exhibition. Available with same day dispatch, we have the largest range of VR hardware and software for hire in the UK, including the option to try testing models. We also supply high-end computers to run VR-ready software, allowing visitors to your exhibition booth, conference or event to enjoy a smooth, immersive VR experience.
Having been in the industry for over 15 years, we've seen that VR is on the way to becoming a huge event trend, so we decided to make it easily accessible to stand builders, marketing companies and anyone else looking to hire headsets and powerful PCs for their next event.
Boasting competitive rental prices, a highly experienced technical team and support throughout the entire process, ITR have quickly become one of the top VR rental companies across the UK and Europe.
The effect is commonly created by VR headsets consisting of head-mounted goggles with a screen in front of the eyes, but can also through specially designed spaces with multiple large screens.
A person using virtual reality equipment is able to take a look around the artificial world. With high quality VR and integrated extras, users can move about in the world and interact with virtual features or items.
This kind of interactivity has already led many event organisers to incorporate virtual reality in their presentations. However, VR as we know it is continuously evolving, with many exciting innovations ahead of it.
If you're looking to create a fully immersive experience that will have visitors flocking to your stand and recounting their experiences for months to come, you should definitely consider hiring a virtual reality solution.
We believe that hiring rather than buying your equipment guarantees so many benefits, making it easier for people to show how technologically advanced they are in the short time attendees spend at their stand.
For a high quality and professional rental solution, ITR Hire should be top of your list. Packed with over 150 years combined experience, our technical support team have lived and breathed the industry for as long as they can remember.
Additionally, our customer-led approach allows our entire ITR team to ensure your event runs as smoothly as possible.
Having been in the industry as long as we have, we've been able to work on some amazing virtual projects for a variety of different clients.
Virtual reality is still considered a new and evolving technology in the events industry and because of this, we're constantly being asked questions by those who are considering hiring this technology from us.
To help answer any questions you may have, we've put together a handy list of the most common questions we so often hear, with answers provided from our expert technical team.
In the process of organising your event, you may have considered purchasing your virtual reality equipment outright. As one of the most established VR hiring companies in the UK, we've also explained why we believe[it's much more beneficial to your business to hire your VR solution instead.
With virtual reality only really emerging in the events industry over the past few years, we believe that people haven't yet realised the true potential in using VR at an event. With that in mind, we've compiled a list of reasons to explain why it's not only an exciting idea, but most importantly, how it can benefit your business.
Your exhibition stand is booked and you want to impress those visitors, get them to know your brand, and keep them at your stand longer than the competition. Virtual reality it is - but which technology should you use?
If you are a Samsung smartphone user, there's a good chance you'll want to hire the Samsung Gear VR headset for testing purposes ahead of taking your show on the road.
When in use, a compatible Samsung Galaxy device acts as the headset's display and processor, while the Gear VR unit itself acts as the controller, which contains the field of view, as well as a custom inertial measurement unit, or IMU, for rotational tracking, which connects to the smartphone via micro-USB.
The Gear VR headset also includes a touchpad and back button on the side, as well as a proximity sensor to detect when the headset is on.
Compatible devices include the Samsung Galaxy S8, S8+, A5 S7, S7 edge, Note5, S6 edge+, S6, S6 edge.
Here's a video from TechRadar showing off the Gear VR at the launch of the Samsung Note 7.
Whilst the Gear VR doesn't currently boast all the high-tech features found on the market's most expensive virtual reality headsets, there's every chance this could change in the near future.
The latest headset equipment from Oculus is the CV1; seen by many as the best VR headset in the world. Any exhibition stand would benefit from using this equipment to entice and retain visitors.
Development Kit 2 (DK2) is how software developers build immersive experiences, demos and games for Oculus Rift at event stands, conferences and product launches.
The Rift has a Pentile OLED display, 1080×1200 resolution per eye, a 90 Hz refresh rate, and 110° field of view.
It boasts integrated headphones which provide a 3D audio effect, rotational and positional tracking. The positional tracking system, called Constellation, is performed by a USB stationary infrared sensor that is picking up light that is emitted by IR LEDs that are integrated into the head-mounted display.
It is completely wireless, so users can be fully engaged in virtual worlds without being tethered to a computer.
Here's a video review of the Oculus Rift from The Verge.
As arguably the most talked about virtual reality headset, the Oculus Rift's popularity could spur on the entire VR sector and determine just how much money is poured into the industry. By acquiring the Oculus company in 2014, Facebook may well have just hit the jackpot.
Available to consumers at a considerably hefty price (hence our recommendation to hire a HTC Vive headset from us!), the Vive differs greatly from the Gear VR and Oculus Rift in that two base stations are required to be placed on shelves or fixed to a wall (via a mount) to provide motion-tracking.
As a result, Vive users can literally walk around the room to interact with virtual worlds. And while the Vive's list of equipment can prove overwhelming next to its competitors, anyone with a certain degree of PC/gadget knowledge will be able to master the setup procedure quickly.
The feted chaperone mode is a useful feature to protect Vive users from moving out of the 'zone' of an exhibition stand, and the quality of its demos thus far indicate that HTC and Valve have a very important role to play in the future of virtual reality headsets.
Here's a funny video of elders reacting to using the HTC Vive for the first time.
If you're looking for something simple and cheap, but also effective, you might want to hire the Google Cardboard goggles.
Google's brand power helps massively with this, eliminating the 'cheapness' stigma that similar devices can suffer from.
Users can either build their own viewer from simple, low-cost components using specifications published by Google, or purchase a pre-manufactured one.
Google Cardboard allows both iPhone and Android users to experience basic virtual reality with ease, with the quality of a user's phone dictating how effective the VR experience will be.
What it lacks in spec, the Google Cardboard certainly makes up for in notoriety and ease-of-use.
Here's a great video showing how to use Google Cardboard.
Do you want to be ahead of the Virtual Reality game? Hire the innovative Fove headset for a look into the future.
Created by a Tokyo-based startup founded by Yuka Kojima and Lochlainn Wilson, Fove is the first virtual reality headset that utilizes eye tracking.
Fove's technology uses infrared to track eye movements with accuracy and low latency. There are two arrays of six IR sensors plus one infrared camera in each eye to make this a reality. The sensors within the device tracks the user's pupils. It allows the user to target and interact with objects by making eye contact with them - just like in your wildest sci-fi dreams.
This works by utilising foveated rendering - in which the user's gaze is tracked and calculated so the graphical resources are allocated to where he or she is looking. The different areas of VR world sharpens and blurs depending on where your eyes are focusing.
With all the options above, now comes thinking over exactly what to do with it. Thankfully, there are several options, each with their own way to show off your creative marketing flair.
From adaptive packaging taking advantage of the platform brought into the mainstream by Google Cardboard, to giving the audience a full product demonstration of something they may not otherwise be able to experience, there are so many ways to use the technology that we've devoted several pages into explaining them further.
We've also highlighted some particularly interesting ones below.
Every month, more and more companies announce their intentions to use the technology in their training programs, and more events embrace the tool to help bring students into their educative worlds.
With advantages like enabling large groups of students to interact with each other as well as within a three dimensional environment, cutting costs of repeating training, as well as the health and safety benefits, there's no wonder its found its home in these sectors.
Both sides have found great strength in virtual reality, and these strengths can be applied to events and training days with ease.
Telling a story can be difficult on an exhibition floor without being able to properly display elements or locations vital to the experience. Virtual reality provides this angle unlike anything else, beating out video or image content to help connect the attendees directly into the story.
On the other side of this, product demonstrations done virtually can help reduce the burden of repeated setups and cleanups after every showing, and gives more flexibility to you and your staff at a booth. It also can help bring people to the product, perfect for cruises or movies, for example.
All the technology and ideas in the world are nothing without the content to back it up. Nowadays, with several services to help make VR content available to the public, it is no longer a hardship to create a unique experience.
Instead of going into the nitty gritty of how to code or 3D model, we've instead taken it upon ourselves to make some guidance for how best to create content that will blow your audience away.
The eternal debate of VR at conventions and exhibitions. Fully immersive 3D experiences, computer generated or made with 360 film?
There are several factors to consider when crafting a virtual reality experience, and this is a key factor in if you want to go for 360 video, or for a truly virtual, computer-generated experience.
Depending on the complexity of what you have in mind, either option can either excel or perhaps over-achieve, so it is important to bear the pros and cons in mind when going forward.
As exciting as VR is, there are some steps that, if taken, can help ensure it runs smoothly. Like with all new technology, there aren't many specific rules written for how to make things work just yet, but we can certainly narrow down key areas to avoid in the meantime.
Ten mistakes to avoid will help give you a foundation to build upon that is a little more steady. From small things like keeping users stationary, to controlling the amount of motion and interactivity, these will grow into helping give a memorable experience for all the right reasons.
Our years of experience in the event technology industry has shown us that virtual reality and events actually go pretty well together.
There's something about having an immersive, interactive experience that really gets people talking, so we've decided to share what we've learned over the past few years and how we think it will benefit you. Think of it as the who, what, why, where and when of virtual reality at events.
Some things that you may or may not know about virtual reality are:
Although several people have proved influential, no one is officially deemed the person that invented virtual reality, with Myron Krueger, Ivan Sutherland, Douglas Englebart, Jaron Lanier and Morton Heilig seen as the founding fathers of the technology.
NASA and several governments around the world are spending lots of money on virtual reality ideas, aiding military exercises/training and repairs in space to name but two.
Surgeons and several research labs in the healthcare sector have developed several innovative uses for virtual reality to help with saving lives in the future, such as training for surgeons in poorer countries who don't have to leave the country to learn how to carry out procedures.
As with many of Google's great stories, Google Cardboard was one of Google's forward thinking, "innovation time off" successes, created by David Coz and Damien Henry.
Contrary to popular belief, gaming is not necessarily (as of 2016) in the lead when it comes to the best VR experiences, with travel ideas, healthcare applications and documentaries leading the way.
The term 'virtual reality' was created by Jaron Lanier in 1987 during a a series of thought experiments about the possibilities of the technology.
Although we haven't yet mastered time travel, we strongly believe that this is just the beginning for VR, especially in the events industry. Using our experience, knowledge and passion for the industry, we've had a go at predicting what we believe the next five years will see in terms of VR.
There are so many different VR headsets that have either been released or that are still in development, so we thought we would share with you some of our favourites. Although they were hard to narrow down, we've gone in-depth with how it all began, where you might want to use them and how they work.
A touching story emerged about a World War 2 veteran using VR to return to the town he was part of liberating during the second world war.
Frank Mouque is the first veteran to use VR to take a look back and take a present day tour of Armentires.
Google Chrome now lets you browse the web in virtual reality.
The functionality exists for any website you visit through the browser, but only if you’re using your mobile phone. This opens up virtual reality into the everyday.
Can you imagine how many accidents could be avoided if a motorcyclist had a warning delivered directly to their helmet? At the AR conference this year, such a helmet will be shown to off to the world.
The helmet offers a "Head Up Display" that is projected inside the helmet visor, integrating a live mapping and navigation system in front of the rider using AR. The creator has advised this technology is offered to BMW and Mercedes drivers.
With all the necessary information displayed in front of the rider, there's never any need to take their eyes off the road. Read more...
The BBC is due to debut its first virtual reality film The Turning Forest.
Which is the best VR headset on the market today? Why not let the kids decide?!
Children will always provide an honest answer, allowing for unbiased opinions and an inevitible durability test for VR's range of headset equipment!
The Google Earth project first graced our computer screens ten years ago, and has since been developed to show the world in fantastic detail to billions of people worldwide. Now, Google have taken it one step further by making it available in Virtual Reality. With Google Earth VR you can take a virtual tour of the world without ever leaving the house, flying from destination-to-destination with just a shake of the wrist. Soar high above the Hong Kong Stadium or get up close and personal with the Florence Cathedral; the choice is yours!
This year, there have been some big claims made by manufacturers of VR hardware about who is going to come out on top. With Piper Jaffray forecasting a win for the mighty Samsung Gear VR. The actual results may come as a surprise to some, but are just as expected by others...
Vrideo have decided to call it quits after two years of creating VR content.
Among other reasons, they are claiming an overwhelming amount of poorly created content led to the decision. The startup have officially hung up their goggles and have moved on to pastures greener. Personally speaking, why they would give up at this early stage is still a mystery as this medium is set to explode, with technical advances being made on an almost daily basis.
With companies like Just Eat taking a huge slice of all takeaway food orders, this industry looks set to grow and evolve into the AR/VR sector quite substantially. Just Eat have already begun the process, working with the Microsoft Hololens and putting real images of menu items in front of customers to assist them with their choices. Just Eat have already trialed an autonomous delivery system in London, and before you know it, we might all be using VR to order our favourite foods!
That is just one of the VR treats in store for you with the Sony Playstation release of Surgeon Simulator. It's a physics based sandbox game that offers dark humour in abundance, providing much heftier and long-term laughs than the Operation board game, with which it shares certain similarities.
A totally immersive VR experience still lacks a certain something with some devices - the absence of self. Unless you're taking advantage of the HTC Vive's sensors, for example, there's no way to provide a representation of your body in the VR world.
The global phenomenon that is Pokemon Go has amazed the world with how quickly it gathered traction to become a worldwide hit, thrusting the name into the mainstream again.
Now, someone has taken the furry and fantastic monsters and made them available to battle with Microsoft Hololens. This GitHub project is asking Hololens owners to test and help speed along development of the augmented reality game.
The game is still currently in development, but this video definitely shows the potential of the Hololens' application in gaming!
The big players in VR such as Oculus and HTC provide a wonderful way to immerse yourself in make-believe worlds and offer a unique perspective until you attempt to walk a little too far. The umbilical cord that attaches these high-powered headsets currently keeps you tethered and unable to explore like you can with the GearVR or Google Cardboard. That's all about to change, with tech company Rivvr innovation creating a small box which can turn your headset into a wireless unit. Using some clever compression techniques, they've been able to shrink the video stream and get the tracking latency down to 11ms - a number that will improve in time.
They'll be bringing the device to CES in 2017, and are hoping to start shipping in the second half of the year.
Given the shift in AR and VR technologies towards corporate and enterprise users, it was only a matter of time before the service industrycaught on. There are always more manufacturing and service companies beginning to test and adopt Augmented and Mixed reality devices such as the Hololens, and it won't be long before service personnel are walking around with space-age headsets on!